Snoozer Pet Products

Greenville, South Carolina

Snoozer Pet Products Case Study



Hubbies Awards Nomination

Snoozer and The Whitaker Group Nominated as National Finalists for the Hubbies Award For “Best Social Media Presence”. Snoozer/TWG were nominated along with Billboard Music Awards, Samsung, Western Digital & Pedigree

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What Our Clients Are Saying

The world is full of large, talented agencies built to support the needs of large businesses, but where do you find a group with the discipline, and process understanding of a big agency, without having all that overhead for fancy office space, account managers, and other fancy accoutrements that only drive up cost without adding a ton of value to the end product?

I found it when I discovered The Whitaker Group. It was the first agency that clearly put their understanding of the process of branding and ecommerce development as the key ingredient to their ‘secret sauce’. Having worked with a bunch of larger agencies, I know that this team ‘got it’. It was even better once I met Brian and discovered the low overhead, but highly skilled model he had built.

Two years later, our eCommerce sales have DOUBLED our fan base has grown to over 100,000 Facebook fans. Our brand for the first time has significant meaning that is being shared with a loyal customer following, and the most important measurement; our overall (web and wholesale) sales have grown over 60% since our re-branding and re-launch.

– Gary O’Donnell, VP Of Marketing at Snoozer Pet Products


A star with a limited voice, Snoozer came to TWG with world class products and a loyal fan base, but without a platform to sing from. Although distributors and customers loved Snoozer products, the brand lacked consistency across platforms, growth to retail clients was limited and a digital strategy to increase direct sales through the website was lacking.


TWG re-branded Snoozer from the ground up including a new logo, tagline and brand platform. A modern website was designed and developed in WordPress and Woocommerce complete with a full-scale inventory management platform to house and manage their 4,000+ skus. A comprehensive search campaign with SEO, PPC & Display was implemented to drive traffic and conversions through the website to both inbound and outbound customers. A social marketing campaign was implemented to gain followers, engage existing and extend reach to potential Snoozer customers.


ECommerce revenue has more the doubled in two years.
100,000 Facebook Fans.
60% increase in overall sales.

Since beginning with TWG in mid 2014, Snoozer Pet Products has experienced some amazing statistical results including a 367% increase in Web Traffic (averaging over 10,000 page views per day), 91% decrease in Bounce Rate, and an improvement of 60% in Conversion Rate. Snoozer experienced a 1,010% increase in social media reach as well. Facebook likes have grown from 2,089 to over 100,000 fans. Snoozer is reaching more of it’s audience than ever. Bottom line, Snoozer is experiencing a 145% Increase in Average Monthly online sales.

Tools We Used

eCommerce Website Design & Development, Responsive Web Design, Woocommerce & WordPress Development, Keyword Buys, Search Engine Optimization, Social Media Marketing, Targeted Digital Banner Campaigns, Email Marketing, Copywriting, Digital Marketing and Optimization

WooCommerce Web Development and Responsive Design

Snoozer Pet Products Homepage

Snoozer Pet Products Collection Page

Snoozer Pet Products Product Page


SnoozerU.logo (Custom)


banner-ad-02a@2x (Custom)

banner-ad-02c@2x (Custom)


facebook_01 (Custom)

facebook_02 (Custom)