What We Do | Online Marketing, Web Design, Search, SEO, Branding, Design

We believe in developing honest, authentic, attainable, digital marketing goals, centered around ROI…
Then we choose the right tactics to achieve those goals.
Helping our clients define success, and then showing them the path to get there.

Before we start coding, designing, writing or launching a targeted media spend, we perform rigorous analysis to ensure that the ‘right’ person is being targeted. That we have the right message to effectively communicate to that customer and we have clearly outlined the action we want your customer to take.

Sure – we’ll build websites, launch search marketing, SEO or social campaigns, and we think we’re pretty good at it. But before we start any project, we’ll ask these fundamental questions to make sure that we’re working hand in hand with our clients toward a common, defined goal.

Plan
TWG uses proprietary market research and years of empirical analysis to determine customer buying behavior. Thorough, but never cumbersome, our processes allow us to analyze our clients’ buyer, craft the right message and choose the right vehicles to reach the target market.

Branding & Identity

» Brand Strategy
» Brand/Market Positioning

Online Visibility Analysis

» Search Benchmark Testing
» Local Search Audit
» Search Ranking Analysis
» Search Benchmark Testing
» Keyword Analysis and Integration

Marketing and Website Audit

» Competitor Analysis
» Website Traffic and Conversion Analysis
» Social Reach Analysis

Digital Strategy

» Information Architecture
» Wireframing
» Keyword Analysis and Integration
» Usability Analysis

Customer Analysis

» User Study
» Customer Behavior
» Lead Generation Analysis

(

Create
The world of online marketing is always changing. But, core messaging, branding and design are still the fundamentals of marketing success. We employ progressive, creative and increasingly digital solutions to tell our clients’ story in a way that sets them apart from the competition.

Design

» Comprehensive Graphic Design Services
» Design Research and Strategy
» Brand and Creative Development
» Logo Development
» Print Design

Web Design

» UI Design
» Responsive Design
» Typography Recommendations

Web Development

Our web developers code using the latest in digital & internet technologies to ensure your website is optimized for compatibility in all modern devices & browsers
» HTML5
» CSS3
» Responsive Coding & Development
» Flash
» Content Management Systems:

WordPress
Joomla
Drupal
Custom

» Multi-Platform Hosting Support
» Rigourous QA / Cross-browser Testing
» All TWG websites are W3C Compliant

Mobile Apps

» Native

iOS
Android

» HTML5

Copywriting

» Strategic Search Integration
» Full Content Marketing Planning & Implementation
» Planned Social/Blog Updates

eCommerce Development

» Platforms

Magento
Shopify
Amazon Webstore
Volusion

Promote
Whether the end-game is awareness, social reach, online sales or lead-generation. We attract and engage our client’s target audience with near unmistakable accuracy and lead them to our desired action.

Search Engine Optimization

» Local Search Engine Optimization

On-Site SEO
» HTML code structure, Title tags, URL structure, Metadata Optimization, Internal linking
» Site Content Optimization
» Site Links Optimization
» Google Webmaster Implementation
» Blog Creation and Optimization
» Site XML Submission and Updates

Off-Site SEO
» Social Marketing Integration
» Business Listing Development
» Link Generation

Keyword Buys | PPC | Google Adwords

Whether you’re brand new to PPC or have an established search marketing account, we will analyze your needs and implement a plan to suit you.
» Ad copywriting. Custom Titles & Descriptions. (A/B testing)
» Strategic Keyword Identification, Campaign & Ad Group Setup
» Cost Per Click & Cost Per Lead Analysis & Payment Structure
» Geo-Targeting
» Day-Parting
» Google/Social Integration
» Optimization of Bid Amounts
» Implementation of Tracking and Conversion code
» On-going support focusing on traffic, leads generated and campaign ROI.

Targeted Banner Advertising

» Digital Media Planning
» Design
» Development
» Targeted Digital Media Buy
» Strategic Platforms

Google
Facebook
Linked In
Re-Targeting
Behavioral Targeting

» Comprehensive Tracking and Results Analysis

Email Marketing

» Nurture Email Campaigns
» Auto-Response Campaigns
» HTML Template Generation
» Responsive-Enabled

» Strategic Platforms

Mailchimp
Constant Contact
Vertical Response
iContact
Silverpop

Social Marketing Consultation

» Social Setup and Integration
» Custom Application Development and Integration
» Custom Design
» Advertising
» Content Marketing

Platforms

Facebook
Linked In
Twitter
Blog (WordPress, Tumblr, Blogger)

Reach Analytics and Analysis

Analyze and Optimize
We’re passionate about results. We take pride in reporting a host of detailed, targeted, measurable data back to our clients. But most importantly, we’re able to help our clients make sense out of this data and leverage the measurement into business-driven, actionable strategies moving forward. The result is much greater accountability for our clients’ marketing dollar.

Digital Optimization

» Daily maintenance and optimization of Keyword Buy, PPC, SEO & Social campaigns
» Social Media Marketing
» Local Search Engine Optimization
» Content Marketing
» Email Marketing

Digital Marketing and Efficiency Analysis

» Custom Reporting, Analysis and Direction
» Website Analytics and Search Engine Optimization Analytics
» Keyword Buy Analytics
» Facebook Analytics
» Banner Ad Analytics
» Social Reach & Insight Analytics
» Monthly digital reports, analysis, narrative and recommended direction on full digital plan provided

Webmaster Services

» Content Management
» Hosting
» Content Marketing
» On-Call Website Services. All technical updates addressed within 24 hours

»View The Results