TWG uses proprietary market research and years of empirical analysis to determine customer buying behavior. Thorough, but never cumbersome, our processes allow us to analyze our clients’ buyer, craft the right message and choose the right vehicles to reach the target market.
» Brand/Market Positioning
Online Visibility Analysis
» Local Search Audit
» Search Ranking Analysis
» Search Benchmark Testing
» Keyword Analysis and Integration
Marketing and Website Audit
» Website Traffic and Conversion Analysis
» Social Reach Analysis
Digital Strategy
» Wireframing
» Keyword Analysis and Integration
» Usability Analysis
Customer Analysis
» Customer Behavior
» Lead Generation Analysis
The world of online marketing is always changing. But, core messaging, branding and design are still the fundamentals of marketing success. We employ progressive, creative and increasingly digital solutions to tell our clients’ story in a way that sets them apart from the competition.
» Design Research and Strategy
» Brand and Creative Development
» Logo Development
» Print Design
Web Design
» Responsive Design
» Typography Recommendations
Web Development
» HTML5
» CSS3
» Responsive Coding & Development
» Flash
» Content Management Systems:
- WordPress
- Joomla
- Drupal
- Custom
» Multi-Platform Hosting Support
» Rigourous QA / Cross-browser Testing
» All TWG websites are W3C Compliant
Mobile Apps
- iOS
- Android
» HTML5
Copywriting
» Full Content Marketing Planning & Implementation
» Planned Social/Blog Updates
eCommerce Development
- Magento
- Shopify
- Amazon Webstore
- Volusion
Whether the end-game is awareness, social reach, online sales or lead-generation. We attract and engage our client’s target audience with near unmistakable accuracy and lead them to our desired action.
On-Site SEO
» HTML code structure, Title tags, URL structure, Metadata Optimization, Internal linking
» Site Content Optimization
» Site Links Optimization
» Google Webmaster Implementation
» Blog Creation and Optimization
» Site XML Submission and Updates
Off-Site SEO
» Social Marketing Integration
» Business Listing Development
» Link Generation
Keyword Buys | PPC | Google Adwords
» Ad copywriting. Custom Titles & Descriptions. (A/B testing)
» Strategic Keyword Identification, Campaign & Ad Group Setup
» Cost Per Click & Cost Per Lead Analysis & Payment Structure
» Geo-Targeting
» Day-Parting
» Google/Social Integration
» Optimization of Bid Amounts
» Implementation of Tracking and Conversion code
» On-going support focusing on traffic, leads generated and campaign ROI.
Targeted Banner Advertising
» Design
» Development
» Targeted Digital Media Buy
» Strategic Platforms
- Linked In
- Re-Targeting
- Behavioral Targeting
» Comprehensive Tracking and Results Analysis
Email Marketing
» Auto-Response Campaigns
» HTML Template Generation
» Responsive-Enabled
» Strategic Platforms
- Mailchimp
- Constant Contact
- Vertical Response
- iContact
- Silverpop
Social Marketing Consultation
» Custom Application Development and Integration
» Custom Design
» Advertising
» Content Marketing
Platforms
- Linked In
- Blog (WordPress, Tumblr, Blogger)
Reach Analytics and Analysis
We’re passionate about results. We take pride in reporting a host of detailed, targeted, measurable data back to our clients. But most importantly, we’re able to help our clients make sense out of this data and leverage the measurement into business-driven, actionable strategies moving forward. The result is much greater accountability for our clients’ marketing dollar.
» Social Media Marketing
» Local Search Engine Optimization
» Content Marketing
» Email Marketing
Digital Marketing and Efficiency Analysis
» Website Analytics and Search Engine Optimization Analytics
» Keyword Buy Analytics
» Facebook Analytics
» Banner Ad Analytics
» Social Reach & Insight Analytics
» Monthly digital reports, analysis, narrative and recommended direction on full digital plan provided
Webmaster Services
» Hosting
» Content Marketing
» On-Call Website Services. All technical updates addressed within 24 hours