Transforming a Sleeping Giant
Into Industry Leading
Pet Product Brand
- Comprehensive D2C Digital Marketing Plan
- Web Design / Development
- Branding
- Search Engine Marketing
- Search Engine Optimization
- eCommerce Digital Marketing Retainer
- Affiliate / Brand Ambassador Program
- Amazon Marketing
The Challenge
Snoozer Pet Products, renowned for its high-quality pet products, possessed a loyal customer base and a strong product line. However, the brand lacked a cohesive digital presence that could effectively communicate its value proposition and drive sales. Despite a dedicated following, Snoozer struggled with inconsistent branding across platforms, limited retail growth, and a stagnant online sales channel.
The TWG Solution
TWG embarked on a comprehensive overhaul. We began by crafting a robust brand identity, complete with a new logo, tagline, and brand platform that resonated with pet owners. A state-of-the-art website was developed using WordPress and WooCommerce, seamlessly integrated with an inventory management system to handle Snoozer’s extensive product catalog (over 4,000 SKUs).
To drive traffic and conversions, we implemented a multi-faceted digital marketing strategy encompassing SEO, PPC, and display advertising. Simultaneously, a social media campaign was launched to foster engagement, expand reach, and build a strong community of Snoozer enthusiasts.
The Results
The partnership between TWG and Snoozer has yielded extraordinary results. In just eight years, eCommerce revenue has surged, surpassing the pre-TWG figure by over 500%. The brand’s social media following has exploded, with over 170,000 Facebook fans and 50,000 Instagram followers. Additionally, Snoozer has cultivated a loyal community of nearly 150 brand ambassadors.
Transforming aMAZON SALES
From $0 to 4.5 in 3 years
- Amazon Marketing
- Consulting & Planning
- Listings Marketing
- Catalog Management
- Search Engine Optimization
- Brand Marketing
Challenge
Our client sought to optimize its Amazon sales strategy by transitioning from a first-party (1P) to a third-party (3P) fulfillment model. The company faced operational challenges and profit margin erosion under the 1P model. To address these issues, we implemented a phased approach to migrate the client’s product catalog to FBA while optimizing product listings and implementing a robust order management system.
Results
We implemented a comprehensive strategy focused on three key areas:
Catalog Restructuring
We reorganized their entire product catalog to optimize listings, making it easier for customers to find and purchase their products. This restructuring was crucial in enhancing the overall shopping experience and improving search visibility on Amazon.
Content Optimization
Our team revamped the product descriptions, images, and keywords to align with Amazon’s best practices. This included creating compelling product pages that effectively communicated the brand’s value proposition, leading to higher conversion rates.
Brand Marketing & Strategic Advertising
We developed a robust brand marketing campaign, coupled with targeted Amazon advertising strategies. This approach not only drove traffic to their listings but also increased brand recognition and customer loyalty.
This strategic shift, coupled with comprehensive listing optimization, yielded significant revenue growth. Within three years, the client’s Amazon sales increased by over 100%, demonstrating the effectiveness of our 3P fulfillment and marketing strategy
Year 1
$2,205,867
Year 2
$3,860,314
Year 3
$4,560,31
