Challenge
Beija-Flor, a leading Brazilian jeans brand with unique styling, fit, and multi-generational appeal, came to TWG looking for direction. Disparate attempts at search and email marketing had proven costly and uneffective. And despite a new website overhaul, increases in traffic and conversions were stagnant.
Solution
TWG designed and implemented fresh new elements to the site to create a clean but well developed aesthetic. Refined targeting and messaging have increased ROI for Search Marketing, while new outreach initiatives like the Try At Home program, combined with targeted social and search marketing brought in new customers. Meanwhile updated email marketing and re-targeting has lead to stronger conversions from the existing fan base.
Results
» Online sales up 33%
» Conversion Rate up 22%
» Social reach up 50%
Website Design and Development, eCommerce
Website // Fashion Subpage
Website // Fashion Subpage
