The Fitzgerald at Grove Park Inn

The Fitzgerald at Grove Park Inn - Website Design & Development, SEO, Digital Marketing
Asheville, North Carolina


For 12 months, The Fitzgerald, luxury $1 million+ condominiums adjacent to Grove Park Inn, sat nearly uninhabited with only one of the 24 units purchased. At the time there was very little qualified traffic coming to the website or the community.


Our team implemented a nimble, effective, highly accountable marketing campaign, with a strong focus on digital. We drove qualified traffic to a new custom built website, with a custom CMS. We launched a SEO + a targeted Google Adwords campaign aimed at nearby local & regional markets.


» 600% increase in web traffic
» 500% increase in website leads
» 1,000% increase in traffic generated from organic search
» 4 sales of $1 Million+ condos in 12 months

Tools We Used
Branding and Creative Development, Copywriting, Website Design, Website Development, Keyword Buys, Search Engine Optimization, Social Marketing Implementation, Targeted Digital Banner Campaign, Email Marketing, Traditional Media Planning/Buying, Digital Marketing and Optimization Plan


Website Design and Development

The Fitzgerald - Asheville - Website Design and Development

Website // Interactive Floorplan

Fitzgerald - Website Design and Development - Interactive Floorplan

Email Marketing

Fitzgerald - Email Marketing - Asheville Real Estate

Email Marketing

Fitzgerald - Email Marketing - Asheville Real Estate